In 2015, 391,000 people were injured due to distracted driv-ing in the US. One of the major reasons behind distracteddriving is the use of cell-phones, accounting for 14% of fatalcrashes. Social media applications have enabled users to stayconnected, however, the use of such applications while driv-ing could have serious repercussions - often leading the userto be distracted from the road and ending up in an accident.In the context of impression management, it has been discov-ered that individuals often take a risk (such as teens smokingcigarettes, indulging in narcotics, and participating in unsafesex) to improve their social standing. Therefore, viewing thephenomena of posting distracted driving posts under the lensof self-presentation, it can be hypothesized that users oftenindulge in risk-taking behavior on social media to improvetheir impression among their peers. In this paper, we firsttry to understand the severity of such social-media-based dis-tractions by analyzing the content posted on a popular socialmedia site where the user is driving and is also simultane-ously creating content. To this end, we build a deep learningclassifier to identify publicly posted content on social mediathat involves the user driving. Furthermore, a framework pro-posed to understand factors behind voluntary risk-taking ac-tivity observes that younger individuals are more willing toperform such activities, and men (as opposed to women) aremore inclined to take risks. Grounding our observations inthis framework, we test these hypotheses on 173 cities acrossthe world. We conduct spatial and temporal analysis on a city-level and understand how distracted driving content postingbehavior changes due to varied demographics. We discoverthat the factors put forth by the framework are significant inestimating the extent of such behavior.